Cass School of Floral Design
Professional Florist Training Program
Professional Florist Training Program
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The Cass School of Floral Design offers an immersive Professional Florist Training Program designed to equip individuals new to the floral industry with the essential skills needed to thrive in the business.
Whether you are looking to start your own floral business, make a creative career change, or simply deepen your knowledge and passion for flowers, this course provides hands-on training and expert instruction in both floral design and business best practices.
This course is not just for those seeking a career shift—it is the perfect preparation for anyone looking to open a small side business specializing in wedding and event florals or for those who simply love flowers and want to learn how to create professional-looking arrangements, bouquets, and floral designs for personal or professional use.
Hands-On Floral Training
Students learn the principles and elements of the art of floral design, color theory, and a wide variety of construction skills, design techniques, and arrangement styles, including American, European, and Japanese styles.
- Work closely with experienced instructors to develop essential design techniques.
- Learn to create floral arrangements for various occasions, including weddings, funerals, special events, and everyday bouquets.
- Stay up to date with the latest floral trends and styles to meet client demands and expectations.
Floral Business Best Practices
- Gain insights into selecting and purchasing high-quality floral stock.
- Learn pricing strategies to ensure profitability in a retail flower shop or floral studio setting.
- Understand essential marketing, including social media, and sales techniques to build and grow a successful floral business.
- Explore different business models, including full service retail, speciality studio for weddings and events and independent free-lancing.
If you have ever dreamed of working with flowers—whether as a new career path, a small business venture, or simply to gain a deeper understanding of floral design—this course is the perfect opportunity to turn that passion into skill.
Enroll in the Professional Florist Training Program at the Cass School of Floral Design today and gain the confidence to create breathtaking floral designs for any occasion!
The Cass School of Floral Design is licensed by the Massachusetts Office of Private Occupational School Education, Division of Occupational Licensure.
Fundamentals
Principles and elements of design
Color theory
Subjects
American, Japanese and European designs
Vase arrangements
Centerpieces
Party and Novelty arrangements
French wraps and hand-tied bouquets
Complete Wedding Design including corsages, hair pieces, bouquets, canopies, aisle markers, reception decoration
Funeral designs and sympathy arrangements
Planters and European garden baskets
Holiday designs
Bow making
Dry and silk flower arrangements
Floral Design Styles
Traditional
Natural
Linear
Contemporary
Analysis of style vs. technique
Business Skills
Costing perishable and non-perishable materials
Costs and value of local and shipped flowers
Mark-up and pricing methods
Sales methods and marketing including social media
Wire Service factors: costs and partnering
Profit possibilities in owning a shop or a studio
July 14 - August 1, 2025
Monday to Friday from 9 AM - 1 PM
$1,695 ($50 deposit)
September 16 - November 20, 2025
Tuesdays and Thursdays from 6:30 - 9:30 PM
$1,795 ($50 deposit)
Who is this for?
This course is designed for individuals looking to make a career change into the floral industry, start their own small floral business, or simply enhance their understanding of flowers and professional floral design. Whether you dream of working in a flower shop, launching your own event floral business, or just want to develop your skills for personal enjoyment, this course offers valuable instruction in a supportive environment.
How does it work?
Our professional classroom workspace provides students with hands-on experience in floral design, ensuring they develop the confidence and skills necessary to create stunning floral arrangements. With a limited class size, each student receives personalized instruction and valuable feedback to refine their craft.
Are there any additional fees or charges?
The course fee covers all tools, materials, and flowers needed for the course, and students take home the floral arrangements they create during each class. There are no hidden fees or additional material costs. Students who satisfactorily complete the Professional Florist Training Course will receive a certificate.
How does the payment work?
A $50 deposit is due at the time of registration. The balance payment is due on the first day of class.