Inside Cass: A Conversation with Alex Patriquin

At Cass School of Floral Design, the roots of our story run deep—and the future is blooming. In a recent Little Local Conversations podcast, Alex Patriquin, who has recently stepped into a leadership role in Cass’s business operations, shared reflections from growing up in the Cass family business and his vision for where the school is headed. We’re delighted to bring highlights from that interview here for our Cass community.

Listen to the full interview here: Episode 61 – Alex Patriquin, Cass School of Floral Design

From Tech Back to Blooms

Though the family business was always around him, Alex’s professional journey first took him into the tech world, where he founded and scaled a software company. But when the changes wrought by the pandemic and family needs called him back to Massachusetts, he returned to Cass — not just to help sustain it, but to reimagine what it could be.

He now focuses on the school, emphasizing education, creativity, and community over retail. For Alex, it’s about creating an environment where flowers aren’t just purchased, but where people can discover the joy of designing with them themselves.

Join the Journey

For students, design lovers, and community members, this new chapter at Cass is all about empowerment and creativity. Whether you want to dip your toes in with a single class or take the leap into professional training, there’s a place for you here.

✨ Sign up today for a class or training at Cass School of Floral Design and be part of our blooming future.